Find helpful library resources on conducting research on companies, industries, advertising and marketing, international marketing, private companies, and more.
Remember, when you're off campus and want to continue your research you'll need to access these resources through the library website. You will also need to log in using your MSU NetID & password.
If you are trying to access these resources from off-campus and experience problems, contact Reference & Discovery Services, located in the Main Library; you can call or submit your question online.
Phone: (517) 353-8700
Researching Your Topic
Links to resources that will get you started with your topic including learning some general information and facts.
Industry Analysis
Consumer Analysis
Expenditures and Costs
Find a number of examples of how to cite both print and electronic sources using APA, MLA, and Chicago style, as well as many other styles.
