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Michigan State University

ADV 481: Industry Analysis & Consumer Analysis

Category Analysis (Industries/Markets)

These resources will help answer the questions: What is the current value of the industry? Is the industry growing? What are the major companies/competitors in the industry? What are some barriers to entry or threats to the industry?

Consumer Analysis

These resources will help answer the questions: What are the consumer demographics, psychographic, and behavioral factors?

Database Help Guides

Subject Guide

Alexandra Hauser's picture
Alexandra Hauser
Contact:
648 N. Shaw Lane, Room 50
East Lansing, MI 48824
517-884-6679
Michigan State University