LibGuides: ADV 481: Expenditures & Costs

Advertising Expenditures

Winmo This link opens in a new window
Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work.
Vivvix This link opens in a new window
**Access is allowed for only 3 users at a time. Formerly known as Ad$pender/AdSpender.**
Provides advertising expenditure data for categories and products including specific brands and companies across several media types and markets with data going back to 1995.

Brandweek Directory
Provides annual media expenses for brands, corporate contacts, a products/services index, and brand/marketer index.
Location: Business Library Reference
Call number: REF HD 69.B7 B73

SRDS This link opens in a new window
Provides advertising rates for business publications, consumer magazines, newspapers, radio, TV and cable, print media, and the Internet. Includes Claritas 360 which provides analysis of customer data and markets including PRIZM groups.
Winmo This link opens in a new window
Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work.

Broadcasting & Cable
Focus on trends in broadcasting and cable, congressional actions, licensing, ratings and people of note in the industry. Also available in print.

How Much to Make an App
Input desired abilities for your app & receive an estimate for the cost of development. These estimates are based on 30,000+ project submissions on Crew. The budgets aren’t necessarily specific to how much it costs to work with an agency, studio, or freelancer. The budgets are more meant to be ballparks based on averages for hitting a high quality standard for the final product.
Web Design Price Calculator
Receive an instant estimate for a website or website redesign project.

she/her

Email Me

Contact:

648 N. Shaw Lane, Room 50
East Lansing, MI 48824

517-884-6679

Subjects: Business, Labor Relations and Human Resources