**Access is allowed for only five users at a time.**
A directory of companies that includes basic information (i.e. competitors, brands owned, key contacts), ad agencies, advertising expenditures by media and advertiser, types of media used, gallery of ads for the company, company social media, and news. There is also a section on advertising job postings.
Provides access to a gallery of various types of ads (TV, radio, print, interactive, etc.), directories of ad agencies and production companies, and advertising news. The ads date back to 1999 with some older ones. ***For free ad downloads use the code 44RH7A.***
Covers nearly 500 major marketing campaigns that appeared from 1990 to 2005. Articles look at the campaign's historical context, target market, expected outcomes, competition, strategy, and campaign outcome (what worked, what didn't and why).
"Funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University."