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Michigan State University

HB 489: Hospitality Business Strategy

Bonnie Knutson / Spring 2024

Industry Trends and Analysis

These resources will help answer the questions: What is the current value of the industry? Is the industry growing? What are the major companies in the industry? What are some barriers to entry or threats to the industry?

Company Analysis

These resources will help answer the questions: What are other companies doing? What are the major strengths and weaknesses of the company? What is the company's history? Who are their competitors?