Finding specific advertisements that appeared in magazines, newspapers, television, and on the Web for certain products and companies can be a tedious and time-consuming process. Here are a few strategies for finding advertisements using library and free resources:
Once you have answered these questions, then you can try some of the following resources to locate advertisements:
The following are links to resources that can help you get started:
The following is an electronic encyclopedia.
One of the best ways to find advertisements is to browse popular magazines such as Time, Life, Reader's Digest, etc. from various decades.
Here are a few call number locations for popular periodicals to start with:
Life - Main Library AP2 .L547 (Oversize Collection, Basement), 1936-2000 (years vary) - additional locations
Time - Main Library AP2 .T37 (2nd floor, East Wing), 1923-present - additional locations
Collier's - Main Library AP2 .C65 (Oversize Collection, Basement), 1907-1957 - additional locations
Reader's Digest - Main Library AP2 .R22 (2nd floor, East Wing), 1927-present (years vary) - additional locations
Use the Libraries' Online Catalog to find books that contain advertisements on your product or company or topic.
Do a Keyword search for your particular company or product and the words advertising, advertisements, or ads.
For example: General Motors and advertisements.
Search by a particular theme or topic of advertisements, such as:
World War II and advertisements OR
cars and advertisements
All American Ads
NC998.5.A1 (call numbers vary by volume, Reference) - These books contain printed color pictures of advertisements appearing in printed publications. There are seven volumes. Each volume represents a decade of advertisements, ranging from 1920 - 1980. There is an index in the back of each volume listing the company and/or product included, however, it does not list the specific publications where the advertisements appeared.
The Advertising age encyclopedia of advertising
HF5803 .A38 2003 (v. 1-3, Reference) - Encyclopedia that contains select advertisements.