Provides background on theoretical perspectives for a variety of areas, such as (among others) persuasion, organizational communication, health communication, culture and critique, and family communication.
This four-volume reference work provides background information and analysis specific to a wide range of theoretical approaches in communication studies. The texts explore a range of perspectives focusing on the communicator and the recipient, as well as the development of messages and their effects.
Available online, this encyclopedia "provides students and researchers with a comprehensive overview of contemporary communication theory. Entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts."
This text provides background information on critical theories and models used in health communication research. Essays also link theory with practice, and discuss communication strategies that work for specific populations and public health problems.