LibGuides: Hospitality & Tourism Resources: Consumer Target Market Databases

Best Bets

Mintel This link opens in a new window
Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***
SimplyAnalytics This link opens in a new window
***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.
SRDS This link opens in a new window
Provides advertising rates for business publications, consumer magazines, newspapers, radio, TV and cable, print media, and the Internet. Includes Claritas 360 which provides analysis of customer data and markets including PRIZM groups.

eMarketer This link opens in a new window
eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.
Statista This link opens in a new window
Provides statistics and reports on a wide variety of topics including agriculture, advertising, health, hospitality, consumer goods and services, sports, technology, transportation, and much more.

Richard K. Miller & Associates Publications
RKMA publishes handbooks focused on marketing and the consumer marketplace. Handbooks are: Business-to-Business Marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet & Mobile; Entertainment, Media & Advertising Market Research Handbook; Healthcare Business Market Research Handbook; International Consumer Markets; Leisure Business Market Research Handbook; Restaurant, Food & Beverage Market Research Handbook; Retail Business Market Research Handbook; Sports Marketing; and Travel & Tourism Market Research Handbook

SimplyAnalytics This link opens in a new window
***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.
Gale Business: DemographicsNow This link opens in a new window
DemographicsNow provides demographics and comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends, find potential sponsors and donors, and much more. DemographicsNow’s versatility will make it useful for those who want to start a business as well as those who want to take their established business to the next level.

American FactFinder
Michigan Census Statistics and Demographic Data
MSU Data - Demographics
This web site provides links to demographic information for MSU staff and students.
Home Town Locator
Includes information on the people, economy, lifestyle, and much more about an area.
City-Data.com
Similar to Home Town Locator, City-Data includes area specific information.