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Michigan State University

Urban Planning Research Guide: SimplyMap

SimplyAnalytics Census and Social Data

SimplyAnalytics contains huge population datasets that can be customized into tables, reports, and maps.  Data is of the United States and Canada and comes from both government sources, such as the U.S. Census of Population, and from market research firms.  

Video: A short introduction to making a map in Simplymap (dated)

Caveat about the data from the Census Bureau: Though it includes 1980, 1990, 2000, 2010 and ACS data, the 1980 and 1990 census data is only available in 2000 or 2010 census geographies -- it is not presented in the original 1980 and 1990 census tracts.

The data underlying the map can also be exported in table format.  The maps can be exported in shapefile format with chosen attribute data.

For general information on accessing and using SimplyAnalytics, see this SimplyAnalytics Guide



Sample image from SimplyAnalytics.  Average Pet Food Expenditures by Census Tract. Source: Environics Analytics HouseholdSpend



Sample image from SimplyAnalytics. Altering the legend allows you to highlight variables at break points relevant to your work.

Subject Guide

Kathleen Weessies's picture
Kathleen Weessies
Geosciences Librarian; Social Sciences Coordinator; Head, Map Library
MSU Libraries
366 W. Circle Drive W308
Subjects:Geography, Geology
Michigan State University