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Businesswomen -- March 2021
This March, in honor of Women's History Month, we are showcasing books on or by women in business.Check out our Staff Picks below.
All of our Gast Business Library books are available for pick up at the Main Library. Just click the "Get It" button in the book's record to start the request process!
Looking for even more books on women in business? Try searching using the Businesswomen subject headings.
Click on any of the links below to be redirected to a list of books available at our library under that subject.
#girlboss by In the New York Times bestseller that the Washington Post called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school--a job she'd taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward to today, and she's the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she's written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn't about where you went to college or how popular you were in high school. It's about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly. "A witty and cleverly told account . . . It's this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing." --Los Angeles Times "Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules." --Vanity Fair "#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement." --Lena Dunham
Call Number: HD6053.A56 2014
Publication Date: 2014
Advertising Diversity by In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Call Number: HF5813.U6 S53 2015
Publication Date: 2015
The Black Woman Millionaire by Becoming a Black Woman Millionaire is a revolutionary act. It flies in the face of history. It's telling history to kiss your Black A$$. Look, sis, do I have permission to tell the truth about why you are not a black woman millionaire-yet? Can I just talk to you, sister to sister? No pretense, no political correctness, just real and raw? (This is going to sound sooooo bad...) I can tell you why your business hasn't bloomed. Why you stay at a job that is beneath you. Why no matter how hard you work or how many degrees you get, you live paycheck to paycheck... I can tell you the real reason you lie awake at night tired, stressed, and sleepless, because no matter how much you slave at your business or at that job or in that cubicle, you never feel like you are enough or that you make enough... Do you want to know the truth about why you make big moves and big money #iseeyou #makeyourpapergirl but you are "cash-flow poor"-regardless of your high net-worth tax bracket? Then this is the book, the answer, and the salve for hurts you might not even know you're carrying that directly affect your money. From the streets of Baltimore, to Stanford Ph.D. to (multiple) Black Woman Millionaire, Dr. Venus takes you by the hand and walks you through the spiritual landmine of our "cultural consciousness" that show up in your money so you can defy your impossible to become a 7-Figure sister. This daring and ruthlessly compassionate book sheds an unapologetic light on the impact Slavery has had on Black Women's sense of self in terms of money. Mixing intimate personal stories, searing truth, and emotionally healing action items to start immediately healing money wounds, this book is a must-have for sisters who know they have a destiny to fulfill. Part memoir, part personal-transformation, and part business development, The Black Woman Millionaire serves as a street-smart salve for Black Women to heal their brokenness, so they don't have to spend their lives broke-regardless of income level. Edgy, instructional, and inspirational, this book will teach you how to emancipate yourself-emotionally, spiritually, and financially-so that you alter the financial future of your bloodline.
Call Number: HG179.R3673 2018
Publication Date: 2018
Black Women in Leadership by Black Women in Leadership: Their Historical and Contemporary Contributions explores the leadership experiences of Black women within macro level (such as education, industry, and social services) and micro level (such as family and individual churches) contexts. The interdisciplinary work examines leadership practices, highlighting the historical and current triumphs and barriers of Black women in these roles. Black Women in Leadership further offers success strategies underlying Black women's leadership. With few exceptions (namely, Rosa Parks, Fannie Lou Hamer, Shirley Chisholm, Dorothy Height, Daisy Bates, and Angela Davis), the accomplishments of Black female leaders have historically been ignored, minimized, or primarily linked to those of prominent Black men. Black Women in Leadership centers upon elucidating factors motivating Black women to create their own identities and become leaders in their own right.
Call Number: HD6054.2.U6 B53 2013
Publication Date: 2013
The Bombshell Business Woman by A Bombshell Business Woman at her best stands proud in who she is and what she offers, abandoning the whirlwind of uncertainty. A Bombshell commands attention for her business, attracting the right customers, who fall in love with her brand experience. Her business allows her to live life on her terms so she can enjoy her family, friends, and her abundant life. You are a Bombshell. You might just need to learn how to embrace your inner Bombshell without falling out of balance, feeling overwhelmed, or allowing your business to run you. The Bombshell Business Woman will serve as your guide to do just that. You will learn practical strategies to master branding, marketing, management, networking, goal setting, time management, vendor relationships, technology, and more. With easy to digest business advice and real-life stories that will inspire you to step into who you were designed to be, The Bombshell Business Woman will activate the bold, brave, and successful female entrepreneur within you.
Call Number: HD6054.3.H88 2017
Publication Date: 2017
Female Business Owners in Public Relations by Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addresses key identity questions. Weidhaas examines business ownership in public relations, an industry dominated by women, and incorporates the voices of practitioners through narrative interviews that explain the challenges and opportunities of work-life integration. This book explores the intersection of public relations practice, gender, and business ownership.
Call Number: HD6053.W4195 2016
Publication Date: 2016
Gender Ambiguity in the Workplace by A delicate exploration of the discrimination that gender-diverse people face, this book analyzes the relationship between gender identity and performance in the workplace while considering the emotional and economic survival of those who identify as transgender. The transgender community is more visible now than ever before, but the diversity within this community has remained obscure in the workplace as organizations, corporations, and institutions struggle to keep up with the rate at which transgender communities are gaining visibility. For leaders seeking best practices related to bathroom access, workplace transition, hiring practices, inclusive workplace culture, and more, this book offers guidance and novel policy recommendations designed to ensure the success of transgender employees. Extending the existing theoretical literature on masculinity in the workplace, gender discrimination, and gender performance, the book introduces the new concept of "doing ambiguity." It contains original research complemented by humanizing narratives from transgender people that provide insights into rarely explored non-binary, gender-fluid, and genderless experiences. In addition, it identifies factors that may preclude and minimize discrimination, including strategies pursued by transgender people at the individual level as well as policies employed at the organization level, and outlines a pragmatic set of policy recommendations for employers, community leaders, and others looking to help transgender people thrive in organizational environments. Discusses long-ignored nuances of transgender identity through narratives of non-binary, gender-fluid, and genderless experiences, in the context of workplace discrimination Extends existing theoretical literature on masculinity in the workplace, gender discrimination, and gender performance Identifies factors that may preclude and minimize discrimination Proposes a pragmatic set of policy recommendations for employers, community leaders, and others Provides best practices around such policy items as bathroom access, workplace transition, hiring practices, and inclusive workplace culture
Call Number: HD6285 .F64 2018 (at Main Library)
Publication Date: 2018
I'd Rather Be in Charge by Charlotte Beers is proof that women can achieve power, pride, and joy at work--despite the odds. In the highly competitive and often cutthroat world of advertising, Charlotte became the first female ever to head two giant, multinational advertising agencies. In serving her demanding clients, she helped build many of the most important brands around the world. Today, Charlotte rates her current title--teacher--her most satisfying, as she travels through the United States and Europe educating women on how to ignite their own strengths, in what she calls "the era of forging ahead for women." Her pioneering experiences have been captured in I'd Rather Be in Charge, creating a blueprint for women as they face their own challenges and strive to achieve the positions of leadership and influence they deserve. Told in an intimate and honest style, I'd Rather Be in Charge is part personal history, part pragmatic guide, as Charlotte describes her own experiences, lessons from her peers such as Martha Stewart and Suze Orman, as well as stories of her students' transformations. By chronicling both successes and mistakes, Charlotte proves that finding your own personal style of leadership is the only way to take charge, find satisfaction, and gain confidence in the ever-evolving workplace of today. I'd Rather Be in Charge is a breakthrough book. It is a master class for women who are ready to shatter their own glass ceilings.
Call Number: HD6054.3.B44 2012
Publication Date: 2012
In the Company of Women by New York Times Bestseller Named One of the Ten Best Books of the Year by Essence Named a Best Holiday Gift Book by Real Simple, Washington Post, Los Angeles Times, Atlanta Journal-Constitution, Boston Globe, and more Named a Best Gift for Coworkers by Heavy.com Named a Best Mother's Day Gift by the Seattle Times "I want to rip out every page of this glorious book and hang them on my wall so that I can be surrounded by these incredible women all day long." --Emma Straub, New York Times bestselling author of The Vacationers and Modern Lovers Over 100 exceptional and influential women describe how they embraced their creative spirit, overcame adversity, and sparked a global movement of entrepreneurship. Media titans and ceramicists, hoteliers and tattoo artists, comedians and architects--taken together, these profiles paint a beautiful picture of what happens when we pursue our passions and dreams.
Call Number: HD6057.5.U5 B66 2016
Publication Date: 2016
The Likability Trap (audiobook) by Be nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means? Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves. Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done--and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status. Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases. Our demands for likeability, she argues, hinder everyone's progress and power. Inspiring, thoughtful and often funny, The Likeability Trap proposes surprising, practical solutions for confronting the cultural patterns holding us back, encourages us to value unique talents and styles instead of muting them, and to remember that while likeability is part of the game, it will not break you.
Call Number: HQ1390 .M46 2019 Audio CD
Publication Date: 2019
Little Brand Book by Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We'll also introduce you to female entrepreneurs who embody each particular archetype--an "InfluenceHER"--to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Call Number: HF5386.Y37 2020
Publication Date: 2020
New Rules of the Game by In the workplace women have typically been encouraged to cultivate soft, feminine behaviours. But it's time for this to change. In The New Rules of the Game, Packard shows women how to start playing men at their own game - and play to win. Good gamesmanship includes encouraging other women to compete outwardly instead of inwardly, cultivating the emotional distance necessary to succeed at work and understanding and replicating how male colleagues think. Her ideas are fleshed out with insightful anecdotes from her own 30 years in business.
Call Number: HD6054.3.P33 2015
Publication Date: 2015
The Power of Latino Leadership by Over 50 million Latinos live in the United States, and it's estimated that by 2050 one in three of the US population will be Hispanic. What does it take to lead such a varied and vibrant people who hail from twenty-two different countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead? Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that richly illustrate the inclusive, people-oriented, socially responsible, and life-affirming way Latinos have led their communities. Bordas includes the voices and experiences of other distinguished Latino leaders and vivid dichos (traditional sayings) that illustrate positive aspects of the Latino culture. This unprecedented book illustrates powerful and distinctive lessons that will inform leaders of every background.
Call Number: eBook, MSU log-in required
Publication Date: 2013
Road to Power by Follow a pioneer's journey from factory floor to CEO Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more than thirty years building her career before becoming the first woman to ever lead a global automaker. With $155 billion in sales and 200,000 employees, GM is widely considered to be a proxy for the U.S. economy, making Barra's position arguably the most important corporate role a woman has ever held. This book describes the personal character, choices, and leadership style that enabled her to break through the glass ceiling. When 52-year-old Mary Barra was named CEO of General Motors in 2013, only people outside of the company were surprised. She had done everything from working on the factory floor to overseeing manufacturing, from improving union relations to paring down bureaucracy, and from running human resources to helping drag the company back from its 2009 bankruptcy. This book details each step of her career, and the lessons she learned along the way. Learn how Mary Barra's willingness to take on diverse assignments helped steer her career trajectory Examine the fine details of Barra's management style and her ability to relate to colleagues Discover the qualities and experiences Barra had that drove her to lead this male-dominated profession Study the valuable lessons Barra learned at each stage in her professional life, and why they stuck with her throughout her journey to the top Barra is most certainly a pioneer for women in business, but she's also a living lesson as to how far the right outlook, skills, and drive can take you in your career. Road to Power explores the talent and the mindset that got her all the way to the top.
Call Number: eBook, MSU log-in required
Publication Date: 2015
Scrappy Startups by Fifteen successful female entrepreneurs tell their stories--stories that will inspire other women to follow through on their dreams of starting a business. * Presents interviews and case studies of 15 remarkable women entrepreneurs telling their inspirational stories * Offers numerous coaching questions and exercises to enable a would-be entrepreneur to establish a business * Includes a Venn diagram of the "Magic Approach to Dream, Courage, Action" * Outlines a comprehensive resource section listing books, websites, blogs, and podcasts to help an entrepreneur get started
Call Number: eBook, MSU log-in required
Publication Date: 2009
Strategize to Win by The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn't what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives readers the tools they need to get started; get "unstuck" from bad situations; redirect momentum; and position themselves to manage their careers no matter the environment. With her trademark galvanizing advice, Harris identifies and clarifies issues that are often murky, offering lessons on: Identifying and making the most of your work profile (are you a Good Soldier? a Leader? an Arguer?); preparing for a career change without going back to school or taking a step down: honing three essential skills industry leaders possess (and how to get them); tuning into unspoken cues; and thriving through change. Introducing a new way of planning one's career in five-year units, Strategize to Win distills battle-tested and step-by-step tools that Carla has used to launch and sustain her own successful career and help others move forward, recover from setbacks, and position themselves for success.
Call Number: HF5381 .H149 2014
Publication Date: 2014
When the miracle drops by How do you build a social media empire? Just ask Jesseca Dupart, innovative CEO and Founder of Kaleidoscope Hair Products. Her debut book, When The Miracle Drops, is for anyone who is finally ready to trust in their vision. Candidly sharing her journey to building a multi-million dollar business, Jesseca shares with readers how she overcame adversity and found strength in her family and prayer. Whether raising children as a single parent or rebuilding after losing her first business to a fire, Jesseca shows that resilience and strength are not about how much money you have but how you face challenges. Jesseca, in true New Orleans fashion, inspires readers to overcome obstacles and achieve their dreams with flair and creativity.
Call Number: HC102.5.D76 W54 2019
Publication Date: 2019
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