Formerly: Mintel Academic Reports and Mintel GNPD
Contains full-text market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care.
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Provides full-text articles from leading business newspapers, magazines, and wire services worldwide, including The Wall Street Journal. Also provides company, industry, and market information.