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Michigan State University

Strategic Management Resources

How to Conduct Industry Research

U.S. Industrial Classification Systems (SIC and NAICS codes)

A key concept in conducting industry research is the classification of economic activity. Two systems are used: Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS). Although NAICS has replaced SIC, some publications and resources still use SIC (or both!).

Industry Analysis & Market Research

These resources give solid overviews of industries and markets, with current trends and analysis. These resources will help you answer the questions: What is the current value of the industry? Is the industry growing? What are the major companies/competitors in the industry and what is their market share? What are some barriers to entry or threats to the industry?

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