LibGuides: FIM 460: Retail Information Systems: Consumer Analysis

Consumer Analysis

These resources will help you answer questions about a company's customers. Specifically, who is the target audience (demographically and psychographically)? How does this compare to the competition? What image do they want to convey? How do they attempt to position themselves in the minds of consumers? What is their current image in the industry and in the minds of consumers?

eMarketer This link opens in a new window
eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.
Mintel This link opens in a new window
Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***
SimplyAnalytics This link opens in a new window
***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.
Statista This link opens in a new window
Provides statistics and reports on a wide variety of topics including agriculture, advertising, health, hospitality, consumer goods and services, sports, technology, transportation, and much more.

New Strategist Titles
Several marketing books including the Who's Buying series and more.

Gale Business: DemographicsNow This link opens in a new window
DemographicsNow provides demographics and comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends, find potential sponsors and donors, and much more. DemographicsNow’s versatility will make it useful for those who want to start a business as well as those who want to take their established business to the next level.

MSU Libraries

William C. Gast Business Library

FIM 460: Retail Information Systems

Consumer Analysis