Michigan State University

ADV 843: Strategic Brand Communication

Category Analysis (Industries/Markets)

These resources will help answer the questions: What is the current value of the industry? Is the industry growing? What are the major companies/competitors in the industry? What are some barriers to entry or threats to the industry?

Subject Guide

Alexandra Hauser's picture
Alexandra Hauser
Contact:
648 N. Shaw Lane, Room 50
East Lansing, MI 48824
517-884-6679
Michigan State University