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Michigan State University

ADV 486: Industry Trends and Analysis

Industry Trends and Analysis

These resources will help answer the questions: What is going on the industry? What are new trends? Is the industry growing? What are the major companies in the industry? What are some barriers to entry or threats to the industry?

Advertising Librarian

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Alexandra Hauser
648 N. Shaw Lane, Room 50
East Lansing, MI 48824