Michigan State University

ADV 486

Industry Trends and Analysis

These resources will help answer the questions: What is going on the industry? What are new trends? Is the industry growing? What are the major companies in the industry? What are some barriers to entry or threats to the industry?

Advertising Librarian

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Alexandra Hauser
she/her
Contact:
648 N. Shaw Lane, Room 50
East Lansing, MI 48824
517-884-6679