LibGuides: ADV 486: Getting Started with Advertising Research

Using the Business Library

Business Library Hours
Room Reservations at the Gast Business Library
Book a group study room in advance!
Copying, Printing, Scanning, & Faxing

Getting Started: Quick Links

Researching Your Topic

Links to resources that will get you started with your topic including learning some general information and facts.

Business Source Complete
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Harvard Business Review. Also includes company profiles, investment research reports, industry reports, market research, country reports, SWOT analyses, and more.
ProQuest One Business
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist. Also has videos, ebooks, and company, industry, and country reports from providers such as Fitch Solutions and Economist Intelligence Unit, and analyst reports from J.P. Morgan.

Industry Analysis

IBISWorld
Provides readable high level analysis for industries from the United States, some US states, worldwide, and in Canada and China. Includes supply chain, market share, and ease of entry industry data.

Consumer Analysis

Mintel
Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***
SimplyAnalytics
***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.

Expenditures and Costs

Winmo
Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work.

Business Research Guides

Find helpful library resources on conducting research on companies, industries, advertising and marketing, international marketing, private companies, and more.

Advertising Librarian

Alexandra Hauser

she/her

Email Me

Subjects: Business, Labor Relations and Human Resources

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