LibGuides: ADV 486: Getting Started with Advertising Research

Using the Business Library

Business Library Hours
Room Reservations at the Gast Business Library
Book a group study room in advance!
Copying, Printing, Scanning, & Faxing
How to do it all!

Business Research Guides

Find helpful library resources on conducting research on companies, industries, advertising and marketing, international marketing, private companies, and more.

Off Campus Access

Remember, when you're off campus and want to continue your research you'll need to access these resources through the library website. You will also need to log in using your MSU NetID & password.

For more info on off campus access please click on the following link.

Off Campus Access: MSU Libraries

Having trouble accessing any of our library resources? Contact the MSU Libraries 24/7 help service:

Discovery Services: MSU Libraries
MSU LIbraries offers help at (517) 353-8700 if you have trouble accessing library resources from off-campus.

Getting Started: Quick Links

Researching Your Topic

Links to resources that will get you started with your topic including learning some general information and facts.

MSU Libraries Search

Business Source Complete This link opens in a new window
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Harvard Business Review. Also includes company profiles, investment research reports, industry reports, market research, country reports, SWOT analyses, and more.

Industry Analysis

IBISWorld This link opens in a new window
Provides readable high level analysis for industries from the United States, some US states, worldwide, and in Canada and China. Includes supply chain, market share, and ease of entry industry data.

Consumer Analysis

Mintel This link opens in a new window
Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***
SimplyAnalytics This link opens in a new window
***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.

Expenditures and Costs

Winmo This link opens in a new window
Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work.

Advertising Librarian

Alexandra Hauser

Email Me

Contact:

648 N. Shaw Lane, Room 50
East Lansing, MI 48824

517-884-6679

Subjects: Business, Labor Relations and Human Resources

Citing Your Sources

Find a number of examples of how to cite both print and electronic sources using APA, MLA, and Chicago style, as well as many other styles.