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Michigan State University

ADV 486: Getting Started with Advertising Research

Business Research Guides

Find helpful library resources on conducting research on companies, industries, advertising and marketing, international marketing, private companies, and more.

Off Campus Access

Remember, when you're off campus and want to continue your research you'll need to access these resources through the library website. You will also need to log in using your MSU NetID & password.

Off-Campus Access Help

If you are trying to access these resources from off-campus and experience problems, contact Reference & Discovery Services, located in the Main Library; you can call or submit your question online.

Phone: (517) 353-8700

Getting Started: Quick Links

Researching Your Topic

Links to resources that will get you started with your topic including learning some general information and facts.

Industry Analysis

Consumer Analysis

Expenditures and Costs

Advertising Librarian

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Alexandra Hauser
648 N. Shaw Lane, Room 50
East Lansing, MI 48824

Citing Your Sources

Find a number of examples of how to cite both print and electronic sources using APA, MLA, and Chicago style, as well as many other styles.