HB 489: Hospitality Business Strategy

Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***

eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.

Provides statistics and reports on a wide variety of topics including agriculture, advertising, health, hospitality, consumer goods and services, sports, technology, transportation, and much more.

Focuses on the Sporting Goods and Sports Marketing Industry; data includes consumer demographics, sports participation rates, online consumer buying patterns, sports attendance statistics, and international market surveys. It also offers full text access to several sports business trade journals.

Provides advertising rates for business publications, consumer magazines, newspapers, radio, TV and cable, print media, and the Internet. Includes Claritas 360 which provides analysis of customer data and markets including PRIZM groups.

***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.

DemographicsNow provides demographics and comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends, find potential sponsors and donors, and much more. DemographicsNow’s versatility will make it useful for those who want to start a business as well as those who want to take their established business to the next level.

***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.

The ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. Replaces the Census Bureau publication (1878-2012).