LibGuides: Advertising &amp; Public Relations: Articles & Journals

Subject Guide

Alexandra Hauser

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Subjects: Business, Labor Relations and Human Resources

Popular Advertising Trade Magazines & Journals

Advertising Age: Print | Online

Adweek: Recent Issues: Print | Online Older Issues: Print

Brandweek: Print | Online

International Journal of Advertising: Print | Online

Journal of Advertising : Online

Journal of Advertising Research: Print | Online

JMR, Journal of Marketing Research: Online

Journal of Retailing: Online

Journal of Marketing: Online

Journal of Consumer Research: Online

Marketing Science: Online

Finding Articles about Companies, Industries, and Brands

These resources will help you find articles in magazines, journals, and newspapers about companies, industries, and brands.

ProQuest One Business This link opens in a new window
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist. Also has videos, ebooks, and company, industry, and country reports from providers such as Fitch Solutions and Economist Intelligence Unit, and analyst reports from J.P. Morgan.
Business Source Complete This link opens in a new window
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Harvard Business Review. Also includes company profiles, investment research reports, industry reports, market research, country reports, SWOT analyses, and more.
Communication & Mass Media Complete This link opens in a new window
CMMC provides indexing and abstracting for more than 600 publications, and includes selected full-text coverage for more than 240 journals in communications, mass media, and related fields. Topics include (among many others) health communication, gender and communication, communication theory, and mass media.
Gale OneFile: Business This link opens in a new window
Provides access to articles from business and trade journals covering all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.
Factiva This link opens in a new window
**Access is allowed for only 6 users at a time.**
Provides full-text articles from leading business newspapers, magazines, and wire services worldwide, including The Wall Street Journal. Also provides company, industry, and market information.

MSU Libraries

William C. Gast Business Library

Advertising & Public Relations

Subject Guide

Popular Advertising Trade Magazines & Journals

Finding Articles about Companies, Industries, and Brands