Advertising & Public Relations

eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.

Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***

Multiple global and U.S. reports. From the keyword search box, type in "advertising" and click on the search button. Then choose from the list of results.

Provides U.S. and International reports, data, and news for industries, companies and brands, economy, and consumers. It focuses more on the consumer products and services but also also contains sections supply sections for ingredients and packaging.

Provides companies profiles, industry reports, country and city information, case studies, financial deals, industry social media influencers, and news articles. Many of the company profiles have SWOT analyses and the industry reports have Porter's Five Forces analyses.