Marketing and Marketing Research

**Access is allowed for only 3 users at a time. Formerly known as Vivvix and Ad$pender/AdSpender.**
Provides advertising expenditure data for categories and products including specific brands and companies across several media types and markets with data going back to 1995.

Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work. Formerly known as Advertising Redbooks.

Provides advertising rates for business publications, consumer magazines, newspapers, radio, TV and cable, print media, and the Internet. Includes Claritas 360 which provides analysis of customer data and markets including PRIZM groups.

Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work. Formerly known as Advertising Redbooks.