Marketing and Marketing Research

Provides companies profiles, industry reports, country and city information, case studies, financial deals, industry social media influencers, and news articles. Many of the company profiles have SWOT analyses and the industry reports have Porter's Five Forces analyses.

Provides access to D&B's Hoover's private and public U.S and international company data. It also contains a directory of U.S. consumers, industry profiles, and more.

Provides financials and information for hard to research private companies, including deals, funding, and investors, specializing in the U.S., Canada, and the U.K.

Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist. Also has videos, ebooks, and company, industry, and country reports from providers such as Fitch Solutions and Economist Intelligence Unit, and analyst reports from J.P. Morgan.

Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Harvard Business Review. Also includes company profiles, investment research reports, industry reports, market research, country reports, SWOT analyses, and more.

Contains summaries of the world's journal literature, of dissertations and technical reports, and of English-language chapters and books in psychology and related disciplines. No full text content within PsycInfo, but there are links to full text in other databases, including PsycARTICLES. Also includes psychology articles from related disciplines such as sociology, linguistics, education, medicine, law, physiology, business, psychiatry, and anthropology.

eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.

Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***

Contains market research reports from Freedonia Focus and Kalorama Information covering industries in the areas of Food & Beverage, Technology & Media, Heavy Industry, Life Sciences, Consumer Goods, Service Industries, and the Public Sector. There are also demographics reports.

Provides statistics and reports on a wide variety of topics including agriculture, advertising, health, hospitality, consumer goods and services, sports, technology, transportation, and much more.