Head, Gast Business Library
Identifying and learning about competitors in small communities can be difficult and may require a great deal of primary research (i.e. talking directly to people in the local business community). The secondary sources listed here are a good place to start.
Customer Profiles and Demographics
Trade Associations & Trade Shows
Local Economic Data
Search Engine Organization (SEO)
SEO is the process of making your website more accessible or visible for search engines via tactics that involve on-page (text, code, links) and off-page (external link development) activities.