Offers key statistics and analysis for over 700 U.S. industries, with coverage down to the seven-digit NAICS code, along with in-depth analysis for over fifty global industries. Includes life cycle analysis, barriers to entry, and basis of competition.
Provides companies profiles, industry reports, country and city information, case studies, financial deals, industry social media influencers, and news articles. Many of the company profiles have SWOT analyses and the industry reports have Porter's Five Forces analyses.
***On March 31, 2022, MSU IT’s subscription with Gartner (Gartner Portal) will be discontinued and associated licenses will expire.***Gartner provides time-critical information through direct access to top IT industry analysts combined with immediate access to market intelligence data and relevant product information. See https://tech.msu.edu/technology/gartner-research/ for more information.
***Faculty can have access to the PDFs of the reports but must contact a Business Librarian to request access.*** Provides in-depth market analysis and technical reports in specialized industries including healthcare, aerospace & defense, chemicals, and energy.
Contains market research reports from Freedonia Focus and Kalorama Information covering industries in the areas of Food & Beverage, Technology & Media, Heavy Industry, Life Sciences, Consumer Goods, Service Industries, and the Public Sector. There are also demographics reports.
eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.
Provides U.S. and International reports, data, and news for industries, companies and brands, economy, and consumers. It focuses more on the consumer products and services but also also contains sections supply sections for ingredients and packaging.
A web-based mapping tool that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. **Access is allowed for only five users at a time. It is necessary to create a personal account to access this resource.**
Contains full-text market research reports covering global consumer markets, with an emphasis on U.S. and European markets. **Access is allowed for only ten users at a time. It is necessary to create a personal account to access this resource.**
DemographicsNow provides demographics and comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends, find potential sponsors and donors, and much more. DemographicsNow’s versatility will make it useful for those who want to start a business as well as those who want to take their established business to the next level.