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1. Levitt, T. 1960. Marketing Myopia. Harvard Business Review, (July-August): 45-56. The publisher offers limited access to this article. The full text cannot be printed or saved.
2. Treacy, M. and F. Wiersema. 1993. Customer Intimacy and Other Value Disciplines. Harvard Business Review, 71 (January-February):84-93. The publisher offers limited access to this article. The full text cannot be printed or saved.
4. Anderson, E. and D. Simester. 2003. Minding Your Pricing Cues. Harvard Business Review, 81 (September):96-103. The publisher offers limited access to this article. The full text cannot be printed or saved.
5. Shankar, V., L.L. Berry, and T. Dotzel. 2009. A Practical Guide to Combining Products and Services. Harvard Business Review, 87 (November):95-99. The publisher offers limited access to this article. The full text cannot be printed or saved.
6. Porter, M.E. 2008. The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86 (January):79-93. The publisher offers limited access to this article. The full text cannot be printed or saved.
7. Anderson, E.T. and D. Simester. 2011. A Step-by-Step Guide to Smart Business Experiments. Harvard Business Review, 89 (March): 99-105. The publisher offers limited access to this article. The full text cannot be printed or saved.
