HRT 407 - Horticultural Marketing: Industry and Datasets

Provides access to D&B's Hoover's private and public U.S and international company data. It also contains a directory of U.S. consumers, industry profiles, and more.

Provides financials and information for hard to research private companies, including deals, funding, and investors. Must create your own account with your MSU email address.

Contains directory information on over 14 million U.S. and over 1.4 million Canadian businesses, including detailed information for private companies and franchise locations. ***Previously known as ReferenceUSA.***

A comprehensive resource for U.S. and international companies as well as newspaper articles, transcripts and web news worldwide, along with legal materials from U.S. and international jurisdictions. **To use Company Dossier, pop up blocker must be turned off.**

To construct and download in bulk full text corpora derived from newspapers, newswires and legal and trade publications from this database, use Text Assembler.

Provides comprehensive company data for U.S. and International public and private companies. Mergent is good for finding company financials, SEC filings (US only) current and historical annual reports for U.S. and International public companies, stock information, and executive information. It also has company history, competitors, company ownership (i.e. institutional holdings, insiders, etc.), corporate calendar, company news, industry profiles, and country profiles. ***To search the private companies, select D&B Private Company Database. Includes separate tabs for Mergent Supply Chain, Mergent Bond Viewer, and Mergent Investext.***

Provides readable high level analysis for industries from the United States, some US states, worldwide, and in Canada and China. Includes supply chain, market share, and ease of entry industry data.

Provides composite financial analysis, including detailed balance sheets, covering a very wide range of industries and U.S. geographies up to the national level and down to zip code.

Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***

Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Harvard Business Review. Also includes company profiles, investment research reports, industry reports, market research, country reports, SWOT analyses, and more.

***Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.***
A web-based mapping tool that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.