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Michigan State University

Biotechnology Resources at the MSU Libraries: Scientific and Business: Value Proposition & Business Model Canvases

Value Proposition Canvas

The Value Proposition Canvas provides a framework to think about customer needs and to then design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes. Both can be used to craft your message when pitching a new idea or business venture.


Business Model Canvas

Business Models are now being used by many people instead of Business Plans. Instead of trying to project years down the road, Business Models emphasize Product-Market fit and adjusting to changing circumstances. 

A popular tool for creating business models is the business model canvas: