CAS 835: Branding & Image Communication

Includes access to:
Biography and Genealogy Master Index
Brands and Their Companies
Business Rankings Annual
Consultants & Consulting Organizations Directory

Provides access to D&B's Hoover's private and public U.S and international company data. It also contains a directory of U.S. consumers, industry profiles, and more.

***Cancelled due to budget cuts. Not updated after 2025. Please use one of our company databases (i.e. MarketLine) as an alternative database.*** Provides information on more than 11,000 influential and emerging companies worldwide including background and history of a company, merger and acquisition activity over time, the impact of particular sales and marketing campaigns, the effectiveness of executive leadership, and much more. ***Includes other directories and reference titles. Browse or search publication title to get to this title only.***

Provides companies profiles, industry reports, country and city information, case studies, financial deals, industry social media influencers, and news articles. Many of the company profiles have SWOT analyses and the industry reports have Porter's Five Forces analyses.

A comprehensive resource for U.S. and international companies as well as newspaper articles, transcripts and web news worldwide, along with legal materials from U.S. and international jurisdictions. **To use Company Dossier, pop up blocker must be turned off.**

To construct and download in bulk full text corpora derived from newspapers, newswires and legal and trade publications from this database, use Text Assembler.

Provides U.S. and International reports, data, and news for industries, companies and brands, economy, and consumers. It focuses more on the consumer products and services but also also contains sections supply sections for ingredients and packaging.

***Mergent Online has been discontinued by Mergent and access ended June 30, 2025. Please use one of our other company databases: Mergent Market Atlas, LSEG Workspace, or FactSet. ***
Provides comprehensive company data for U.S. and International public and private companies. Mergent is good for finding company financials, SEC filings (US only) current and historical annual reports for U.S. and International public companies, stock information, and executive information. It also has company history, competitors, company ownership (i.e. institutional holdings, insiders, etc.), corporate calendar, company news, industry profiles, and country profiles. ***To search the private companies, select D&B Private Company Database. Includes separate tabs for Mergent Supply Chain, Mergent Bond Viewer, and Mergent Investext.***

Provides financials and information for hard to research private companies, including deals, funding, and investors, specializing in the U.S., Canada, and the U.K.

Contains directory information on over 14 million U.S. and over 1.4 million Canadian businesses, including detailed information for private companies and franchise locations. ***Previously known as ReferenceUSA.***

***Mergent Investext in Mergent Online is being discontinued by Mergent and access will end June 30, 2025. You can find Investext in LSEG Workspace.***
Investext provides analyst research reports on companies and industries from top investment banks, brokerage firms, and consulting firms worldwide. Coverage is global and dates from the 1980s to the present.