Michigan State University

CAS 835: Branding & Image Communication

Category Analysis (Industries/Markets)

These resources will help answer the questions: What is the current value of the industry? Is the industry growing? What are the major companies/competitors in the industry? What are some barriers to entry or threats to the industry?

Subject Guide

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Alexandra Hauser
648 N. Shaw Lane, Room 50
East Lansing, MI 48824
Michigan State University