LibGuides: CAS 835: Branding & Image Communication: Using the Business Library

Presentation Video & Materials

CAS 835 Library Resorces Orientation

CAS 835 Library Orientation Video

Using the Business Library

Got a question that hasn't been answered yet? Try our Business Library FAQ!

Business FAQ

Getting Started with Company Analysis

Recommended Databases

MarketLine This link opens in a new window
Provides companies profiles, industry reports, country and city information, case studies, financial deals, industry social media influencers, and news articles. Many of the company profiles have SWOT analyses and the industry reports have Porter's Five Forces analyses.
Mergent Intellect This link opens in a new window
Provides access to D&B's Hoover's private and public U.S and international company data. It also contains a directory of U.S. consumers, industry profiles, and more.

For more resources please look at the "Company/Brand Analysis" tab of this research guide:

CAS835 Company/Brand Analysis Resources

Getting Started with Industry Analysis

IBISWorld This link opens in a new window
Provides readable high level analysis for industries from the United States, some US states, worldwide, and in Canada and China. Includes supply chain, market share, and ease of entry industry data.
Passport GMID This link opens in a new window
Provides U.S. and International reports, data, and news for industries, companies and brands, economy, and consumers. It focuses more on the consumer products and services but also also contains sections supply sections for ingredients and packaging.
eMarketer This link opens in a new window
eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.

For more resources, please look at the "Industry/Category Analysis" tab of this research guide:

CAS 835 Industry/Category Analysis Resources

Off Campus Access Support

Getting Help

Need help getting in to a library resource from off campus? MSU Libraries Reference & Discovery Services can help! Call or email to reach someone in the MSU Main Library for assistance!

Call: (517) 353-8700

Contact: https://lib.msu.edu/rds/askus

Discovery Services: MSU Libraries

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Subjects: Business, Labor Relations and Human Resources

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William C. Gast Business Library

CAS 835: Branding & Image Communication