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Michigan State University

Mintel GNPD Academic Guide: Introduction

Find new product introductions in the global consumer packaged goods market.

Mintel GNPD Academic database access

Mintel GNPD Academic is accessible at the computers in the Gast Business Library and the MSU computer labs across campus.  Select  Mintel GNPD Academic from the list of databases on this page To get started, new users will click 
'Create a new profile'.  Be sure to use your MSU email address.  You may use your MSU password, or another password of your choice.

Mintel GNPD Academic database description

Mintel GNPD Academic database offers current, full-text information on new product introductions in the global consumer packaged goods market.  This information is useful for anyone keeping track of trends in ingredients, packaging, and new products in these market categories:  food, beverages, beauty and personal care products, household goods, and pet products. 

This guide is organized by tabs on the top of the page. You can either Browse by Categories, Claim Categories, Companies, etc. or you can type keywords in the search box. See the SEARCH tab for directions.. There are also directions  for conducting an Ingredient Search, and a tab to show you how to Browse the Most Popular Searches in this database in the last month.

Note: MSU Packaging Students

Put keywords in the search box and then add packaging limiters such as type, material, label type, label material, closure type, closure material, decorative process, size, product price and manufacturer. 

Head, Gast Business Library

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Laura Leavitt Walesby
MSU Libraries
366 W. Circle Drive, Room E403
East Lansing, MI 48824
Subjects: Business, Law, Psychology