Big Data describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. In simple terms, Big Data is information that is used for gaining insight and generating value.
Big Data Analytics then, is the practice of applying modern software tools across data of all types, to discover gaps, to shape business outcomes, to increase ROI, and to enhance financial decisions and develop more concise projections in real-world business environments.
Analysis Techniques: Data Mining, Risk Analysis
Looking for another definition of Big Data? Click here for Oracle's definition.