SimplyMap is now known as SimplyAnalytics. The interface has also changed.
SimplyAnalytics is accessible anywhere you have an Internet connection. You can then connect to SimplyAnalytics from the Business Electronic Resources page. If you are off campus you'll need to login with your netid and password.
To use SimplyAnalytics, you first need to set up an account. To do this, navigate to SimplyAnalytics and click the "Create an account" link on the login page. You can also access it via a temporary guest account, but it won't save your work.