Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Using the Business Library
Business Research Guides
Find helpful library resources on conducting research on companies,
industries, advertising and marketing, international marketing, private
companies, and more.
Getting Started: Best Bets
The following databases are excellent starting points as you begin to research your Macy's project. Use these and the other resources linked in the tabs along the top of this page to research your topic!
Mergent Intellect This link opens in a new window
Provides access to D&B's Hoover's private and public U.S and international company data. It also contains a directory of U.S. consumers, industry profiles, and more.
MarketLine This link opens in a new window
Provides companies profiles, industry reports, country and city information, case studies, financial deals, industry social media influencers, and news articles. Many of the company profiles have SWOT analyses and the industry reports have Porter's Five Forces analyses.
Mintel This link opens in a new window
Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. ***Formerly: Mintel Academic Reports and Mintel GNPD***
Off Campus Access
Remember, when you're off campus and want to continue your research you'll need to access these resources through the library website ang log in using your MSU NetID & password.
For more info on off campus access please click on the following link.
Having trouble accessing any of our library resources? Contact the MSU Libraries Discovery Services department: