Mass Observation Project, Module I: The 1980s; Module II: The Nineties; Module III: 2000s An essential resource for the study of late twentieth-Century British social history, Mass Observation, Module I: 1980s comprises directives (questionnaires) and their responses sent out between 1981 to 1989 by the Mass Observation Project - a pioneering social research organisation. Directive responses provide insight into the opinions of the general public on key topics such as the Falklands War, general elections, the government’s AIDS-awareness campaign, and the European Economic Community (EEC).
Module II of the Mass Observation Project focuses on social and political events of the 1990s, including the Mad Cow epidemic, the death of Princess Diana, and the General Election. This module also has a strong emphasis on participants personal opinions and social lives, with respondents discussing personal relationships, health concerns, and issues of rising unemployment.
Module III: 2000s, the final module to be published from the collection and available now, has a strong emphasis on technological advancements and the changing means of communication that came with the new millennium
