Login
When you first log in to Simmons you will see a screen that asks you to "proceed". Click on "proceed" to access the Simmons Insights database.
Choose Quick Reports
To create a "quick report", select "Quick Reports" from the "Essentials" drop down menu at the top of the screen.
Search for a product or brand
Use the "smart" search to search for a product, activity, or brand.
Choose "Target"
Once you have a variable selected, choose "Target".
Select "Demographic Profile" then "Run Analysis"
Select the "Demographic Profile" report button and then click the arrow to run the analysis.
View or Export the Demographic Data
The data can be exported to an Excel file or you may take a screenshot of the data to save an image.
Excel data provides additional information
You can use the Excel file to drill down further into the demographic groups and profile.
