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Michigan State University

Simmons Insights User Guide

Formerly known as Simmons OneView and Simmons Choices3.

Step-by-Step: Create a Demographic Profile of your Target Consumer


When you first log in to Simmons you will see a screen that asks you to "proceed". Click on "proceed" to access the Simmons Insights database.

Screenshot of Simmons Insights log in screen

Choose Quick Reports

To create a "quick report", select "Quick Reports" from the "Essentials" drop down menu at the top of the screen.

screen shot of simmons insights essentials drop down menu

Search for a product or brand

Use the "smart" search to search for a product, activity, or brand.

screenshot of simmons insights smart search

Choose "Target"

Once you have a variable selected, choose "Target".

screenshot of simmons insights target search option

Select "Demographic Profile" then "Run Analysis"

Select the "Demographic Profile" report button and then click the arrow to run the analysis.

screen shot of simmons insights demographic profile report selection

View or Export the Demographic Data

The data can be exported to an Excel file or you may take a screenshot of the data to save an image.

screen shot of simmons insights quick report result

Excel data provides additional information

You can use the Excel file to drill down further into the demographic groups and profile.

screenshot of simmons insights excel export file

Michigan State University