When you first log in to Simmons you will see a screen that asks you to "proceed". Click on "proceed" to access the Simmons Insights database.
To create a "quick report", select "Quick Reports" the "+ New Report" button on the upper right hand side of the screen.
To get started you'll need to set a target audience in the Composer within Simmons Catalyst. This could be a demographic variable like age, race, or gender; or it could be any other variable like those who buy M & M's candy. Just like setting rows and columns in the Crosstab report, you can search by keyword and then drag and drop variables in the target area. After you have selected a target, click "create" in the bottom left corner of the composer view.
After you have set your target and clicked create you will now be able to select the type of quick report to generate. Simmons Catalyst has a wide range of report types to choose from, including demographics psychographics, and social media usage.
Select the tile for "demographics" and the demographic profile of your target will automatically open.
The data can be view directly in Simmons Catalyst or you may take a screenshot of the data to save an image.