Skip to Main Content

Simmons Catalyst User Guide

Formerly known as Simmons Insights, Simmons OneView and Simmons Choices3.

What is Simmons Catalyst?

Simmons Catalyst is a great resources that is very useful to understanding your target consumer or customer. Examples of how you can use Simmons include:

  • Create demographic profiles of cyclists, runners, and golfers.
  • Compare demographics of consumers that purchase certain brand names.
  • Analyze how more or less likely a group of consumers might be to participate in a specific activity.

It can be a challenging database to use if you've never used it or anything like it before. This guide will hopefully provide you with step-by-step directions that will help you get started with your research.

Simmons Catalyst is the *new* interface for Simmons Insights which also used to be called Simmons OneView. It still contains demographic information about users of specific consumer products including: what they use, income and education level, what types of media they use, and more.

Logging in to Simmons Catalyst

When you first open Simmons Catalyst you will see a screen that asks you to "proceed". Click on "proceed" to access the Simmons Catalyst database.

A screenshot of the Simmons Catalyst loading page with an arrow pointing to the proceed button. Text says "click proceed to enter the Simmons Catalyst database".

After you've logged in to Simmons Catalyst you'll probably want to create a Crosstab report. For help creating a Crosstab report, see the next section of this help guide: Creating a Crosstab Report.

Remember we only have access for 50 users at one time. So if you're unable to log in it is likely because we are at our user limit. You just need to wait and try to access this database at another time.

Video Tutorial

The following video tutorial from The University of Colorado-Boulder provides an excellent walk through of how to create a crosstab report.