Michigan State University

Management Resources

Subject Librarian

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Alexandra Hauser
she/her
Contact:
648 N. Shaw Lane, Room 50
East Lansing, MI 48824
517-884-6679

Industry Analysis & Market Research

These resources give solid overviews of industries and markets, with current trends and analysis. These resources will help you answer the questions: What is the current value of the industry? Is the industry growing? What are the major companies/competitors in the industry and what is their market share? What are some barriers to entry or threats to the industry?