Know Your Farmer, Know Your Food (KYF2)
Know Your Farmer, Know Your Food (KYF2) is a USDA-wide effort to carry out President Obama's commitment to strengthening local and regional food systems.
A surge in consumer demand for locally-produced food is creating jobs and opportunity throughout rural America. Beginning farmers are finding an entry point into agriculture through local markets. Experienced farmers are diversifying their sales to capture added value through local branding. Small businesses are developing new packing, processing, distribution and retail opportunities. And consumers are learning more about where their food comes from and gaining access to fresh, local foods.