LibGuides: Advertising & Public Relations: Expenditures & Costs

Advertising Expenditures

Ad$pender This link opens in a new window
**Access is allowed for only 3 users at a time.**
Provides advertising expenditure data for categories and products including specific brands and companies across several media types and markets with data going back to 1995.

Brandweek Directory
Provides annual media expenses for brands, corporate contacts, a products/services index, and brand/marketer index.
Location: Business Library Reference
Call number: REF HD 69.B7 B73

Winmo This link opens in a new window
Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work.

SRDS This link opens in a new window
Provides advertising rates for business publications, consumer magazines, newspapers, radio, TV and cable, print media, and the Internet. Includes Claritas 360 which provides analysis of customer data and markets including PRIZM groups.
Winmo This link opens in a new window
Provides advertising information on companies, brands, and advertising agencies. It includes media spend for the companies and their brands and details on advertising agencies including contacts and the companies with whom they work.

Broadcasting & Cable
Focus on trends in broadcasting and cable, congressional actions, licensing, ratings and people of note in the industry. Also available in print.