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Michigan State University

Advertising & Public Relations

Research databases focused specifically on advertising and public relations subjects

Subject Guide

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Alexandra Hauser
she/her
Contact:
648 N. Shaw Lane, Room 50
East Lansing, MI 48824
517-884-6679

Consumer Analysis

Demographics

Demographics includes statistical information about age, gender, race, income, education, etc. Much demographic information is available from the US Census website (http://www.census.gov).

Psychographics

Psychographics include characteristics based on ideology, values, beliefs, and attitudes.

Market Segmentation

Michigan State University