Formerly: Mintel Academic Reports and Mintel GNPD
Contains full-text market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care.
**Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.**
Formerly named SimplyMap, SimplyAnalytics is a web-based mapping tool that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.
**Access is allowed for only 15 users at a time.**
Contains data from the National Consumer Study, an annual survey of U.S. consumers' buying and media habits. Use Simmons Insights to create customized reports of the data. Most recent data available is 3 years old.
eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.
Statista is a statistics portal that provides data on over 80,000 topics from more than 10,000 different sources including agriculture, advertising, health, hospitality, consumer goods, and much more.
Provides demographic profiles for over 210 designated market areas, along with lifestyle behavior and market potential. Click on the link to the Local Market Audience Analyst and then select from the left-hand navigation either market, lifestyle or demographic reports. NOTE: Does NOT work in Firefox. Please use Internet Explorer.
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Several marketing books including the Who's Buying series and more.
Demographics
Demographics includes statistical information about age, gender, race,
income, education, etc. Much demographic information is available from
the US Census website (http://www.census.gov).
**Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.**
Formerly named SimplyMap, SimplyAnalytics is a web-based mapping tool that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.
The ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. Replaces the Census Bureau publication (1878-2012).
From the State of Michigan, this site provides access to Michigan demographic, economic, educational, and geographic data as well as census information.
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Use American FactFinder to view, print, and download statistics about population, housing, industry, and business. Using FactFinder, you can also find U.S. Census Bureau products; create reference and thematic maps; and search for specific data.
Psychographics
Psychographics include characteristics based on ideology, values, beliefs, and attitudes.
Formerly: Mintel Academic Reports and Mintel GNPD
Contains full-text market research reports covering global consumer markets, with an emphasis on U.S. and European markets. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care.
The Global Market Information Database (GMID) is an integrated on-line information system providing key business intelligence on countries, companies, markets and consumers.
Country Statistics GMID contains over a million hard-to-find demographic, economic and marketing statistics for 205 countries worldwide. The historic and forecast statistics enable you to build detailed country profiles and analyse trends from 1977-2016.
Market data GMID contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. It is very easy to analyse trends in consumer spending, establishing the largest markets for a product, the fastest growing markets, those that are mature and those that are in decline.
Lifestyle indicators Consumer lifestyles and behaviour drive markets. Euromonitor researches and models a huge range of lifestyle indicators such as eating and drinking habits, home ownership trends and crime patterns for 71 countries worldwide. Create bespoke statistical profiles of lifestyle indicators to compare market conditions around the world.
Lifestyle analysis To help put the consumer lifestyle statistics in context there are lifestyle reports for 65 countries. Euromonitor examines how people live their lives and the factors influencing lifestyle choices to provide the story behind the numbers.
Market analysis A subscription to the full GMID database provides over 4,500 market reports, offering in-depth strategic analysis for consumer, industrial and service sectors. There are global reports, country reports and company reports.
Global reports analyse key issues affecting international market performance, with a focus on important developments by product sector and big picture competition strategy.
Country reports provide in-depth analysis on both developed and emerging national markets. Each report provides qualitative commentary on market and sector sales trends, new product and marketing developments, consumer preferences, national company and brand competition and market strategies, and the views and assumptions underlying national sales forecasts.
Company reports offer strategic profiles of the leading multinationals in the industry. Each profile analyses the activities of the company's interests around the world and assesses its future prospects. Each profile is geared to the particular industry under review; so companies in more than one sector is profiled more than once.
Company profiles, market shares and performance indicators
There are profiles of 3,000 leading fast-moving consumer goods companies operating nationally, regionally and worldwide. Rank companies by key performance indicators such as market share or sales and identify the brands available in the different markets.
Information sources GMID gives you access to thousands of international market and business information sources, the same sources that Euromonitor's analysts use when starting a new research project. You can speak directly with leading trade associations, trade promotion bodies, government institutions and specialist market research publishers to build even more detailed perspectives on countries, companies, lifestyles and markets.
Country profiles Key political and economic indicators are examined in 205 countries, allowing you to locate important country facts easily.
Country Insight is an online information database providing in-depth analysis of economic, political, social and demographic trends affecting 71 countries and 8 regions worldwide.
Global Consumer Trend Monitoring is your ear on the ground to spot emerging trends in 37 national markets. On a daily basis it tracks trends shaping consumer attitudes, opinions, activities and spending habits.
Market Research Monitor provides 3-year archive of over 850 consumer and retail reports and 600 major market profiles. Market analysis includes forecasts, company profiles, market share and size.
**Access is allowed for only 15 users at a time.**
Contains data from the National Consumer Study, an annual survey of U.S. consumers' buying and media habits. Use Simmons Insights to create customized reports of the data. Most recent data available is 3 years old.
**Access is allowed for only five users at a time. It is necessary to create a free personal account to access this resource.**
Formerly named SimplyMap, SimplyAnalytics is a web-based mapping tool that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. Includes MRI Consumer Survey, Claritas PRIZM, and SimmonsLOCAL data.
Provides advertising rates for business publications, consumer magazines, newspapers, radio, TV and cable, print media, and the Internet. Includes the Local Market Audience Analyst with demographic profiles for over 210 designated market areas and PRIZM reports.
Provides demographic profiles of casino patrons and lottery players. Presents a statistical review of the casino sector covering casinos of all type: casino-megaresorts, casino-hotels, tribal casinos, riverboat casinos, racinos, card rooms, and bingo parlors. Emerging areas such as mobile wagering, server-based gaming, and skill-based gaming are also covered, as well as the latest trends in table games, slot machines, and sports betting. Further, the handbook assesses U.S. lotteries on a state-by-state basis. Thoroughbred and harness racing, greyhound racing, and jai-alai are also covered. And the outlook for legalized Internet gambling in the United States is discussed.
Combines media and advertising market data into one place. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.
Includes assessments and discussions on topics such as quality and patient safety, electronic health records, patient satisfaction, health plan ratings, Medicare and Medicaid, prescription drug use, top issues confronting hospitals, and more.
Presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation. In all, 95 unique segments of leisure are assessed, covering virtually every activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research.
Provides retail market data and analyses including year-end and historical market data by sector, discussions of trends and current business activities, retail brand valuations, assessment of retail shopper satisfaction, analysis of the bridal and wedding market, in-depth analysis of supermarket and drugstore segments, review of the financial performance of market leaders, assessment of consumer packaged goods, health/beauty/cosmetics, home furnishings, licensed merchandise, and luxury brands, Christmas holiday, back-to-school, and back-to-college spending data, discussion of emerging e-commerce, mobile commerce, and social commerce markets, and profile of malls and shopping centers.
A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.
