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Michigan State University

Major Statistical Indexes and Databases: SimplyAnalytics

Description of the major multidisciplinary subscription statistical indexes and databases at the MSU Libraries

What is SimplyAnalytics?

SimplyAnalytics is a web-based application that lets users quickly create professional-quality thematic maps, tables and reports using powerful demographic, business, and marketing data.

**It is necessary to create a free personal account to access this resource.**

Consult the SimplyAnalytics Basic Guide for information on how to use this resource.

An overview of variables included in SimplyAnalytics:

  • Demographic Variables: Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
  • Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.
  • Business Variables: Detailed Consumer Expenditure, Business & Employee Counts by Industry (by NAICS Code), Consumer Price Index, Quality of Life & Consumer Profiles, and Market Segments.
  • Business point data: Locations of individual businesses from Dunn & Bradstreet
  • Canadian data (must open as a new and separate project)

SimplyAnalytics Expenditures on flavored alcoholic beverage, 2016, by census tract


SimplyAnalytics Ranking Table